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Marketing

BSB50620 Diploma of Marketing and Communication

CRICOS Code: 108057H

Course Info

Monthly
52 weeks
Study: 46 weeks / Holiday: 6 weeks
Gold Coast
Blended Mode
Accordion Content
  • Interpret market trends and developments
  • Identify and evaluate marketing opportunities
  • Lead and manage a team
  • Create and manage budgets and financial plans
  • Design and develop an integrated marketing communication plan
  • Implement and monitor marketing activities
BSBMKG555 Write persuasive copy Core
BSBMKG552 Design and develop marketing communication plans Core
BSBMKG541 Identify and evaluate marketing opportunities Core
BSBMKG542 Establish and monitor the marketing mix Core
BSBPMG430 Undertake project work Core
BSBMKG550 Promote products and services to international markets Elective
BSBCMM511 Communicate with influence Elective
BSBFIN501 Manage budgets and financial plans Elective
BSBTEC404 Use digital technologies to collaborate in a work environment Elective
BSBOPS505 Manage organisational customer service Elective
BSBMKG546 Develop social media engagement plans Elective
SIRXMKT007 Develop a digital marketing plan Elective

*Note: Gold Coast Learning Centre reserves the right to change elective units any time to meet the needs of learners and changing industry trends.

Timetable

Career Opportunities

  • Marketing manager
  • Digital marketing specialist
  • Communication manager
  • Product manager
  • International marketing coordinator
Gold-coast_learning_centre_language_school_course_marketing_diploma

Entry Requirement

Entry to this qualification is limited to those who:

Have completed the Certificate IV in Marketing and Communication or the following units (or equivalent competencies):

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Gold Coast Learning Centre student entry requirements include the agreement that students will comply with Vet Entry Requirements.

Please note only Australian issued evidence is accepted.

CRICOS Code: 108057H
intakes
Monthly
Location
Gold Coast
Course Duration
52 weeks
Study: 46 weeks / Holiday: 6 weeks
DELIVERY
Blended Mode
Calendar

Timetable

Diploma of Marketing and Commmunication
Monday Wednesday Friday
9:00 am - 10:45am Supervised study Learning support Delivery
10:45am - 11:00am Break
11:00am - 1:00pm Supervised study Learning support Delivery
1:00pm - 1:30pm Break
1:30 - 4:30pm Supervised study Learning support Delivery

*Timetable is sample only and is subject to change.

Entry Requirement

Entry to this qualification is limited to those who:

Have completed the Certificate IV in Marketing and Communication or the following units (or equivalent competencies):

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Gold Coast Learning Centre student entry requirements include the agreement that students will comply with Vet Entry Requirements.

Please note only Australian issued evidence is accepted.

Skills

  • Interpret market trends and developments
  • Identify and evaluate marketing opportunities
  • Lead and manage a team
  • Create and manage budgets and financial plans
  • Design and develop an integrated marketing communication plan
  • Implement and monitor marketing activities

Career Oportunities

  • Marketing manager
  • Digital marketing specialist
  • Communication manager
  • Product manager
  • International marketing coordinator

Units of Competency

CodeTitleCore/Elective
BSBMKG541Identify and evaluate marketing opportunitiesCore
BSBMKG542Establish and monitor the marketing mixCore
BSBMKG552Design and develop marketing communication plansCore
BSBMKG555Write persuasive copyCore
BSBPMG430Undertake project workCore
BSBCMM511Communicate with influenceElective
BSBMKG543Plan and interpret market researchElective
BSBMKG545Conduct marketing auditsElective
BSBDAT501Analyse dataElective
BSBPEF501Manage personal and professional developmentElective
BSBTEC404Use digital technologies to collaborate in a work environmentElective
BSBMKG548Forecast international market and business trendsElective

* Note: Gold Coast Learning Centre reserves the right to change elective units any time to meet the needs of learners and changing industry trends.