Diploma of Marketing and Communication (BSB50620)

Diploma of Marketing and Communication (BSB50620)
Gold Coast
Course Duration
52 weeks
*Includes 46 weeks of study and 6 weeks of holiday


Diploma of Marketing and Commmunication
Monday Wednesday Friday
9:00 am - 10:45am Supervised study Learning support Delivery
10:45am - 11:00am Break
11:00am - 1:00pm Supervised study Learning support Delivery
1:00pm - 1:30pm Break
1:30 - 4:30pm Supervised study Learning support Delivery

* Timetables are subject to change without previous notice and are available upon request.

Entry Requirement

Entry to this qualification is limited to those who:

Have completed the Certificate IV in Marketing and Communication or the following units (or equivalent competencies):

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Gold Coast Learning Centre student entry requirements include the agreement that students will comply with Vet Entry Requirements.

Please note only Australian issued evidence is accepted.


  • Interpret market trends and developments
  • Identify and evaluate marketing opportunities
  • Lead and manage a team
  • Create and manage budgets and financial plans
  • Design and develop an integrated marketing communication plan
  • Implement and monitor marketing activities

Career Oportunities

  • Marketing manager
  • Digital marketing specialist
  • Communication manager
  • Product manager
  • International marketing coordinator

Units of Competency

BSBMKG541Identify and evaluate marketing opportunitiesCore
BSBMKG542Establish and monitor the marketing mixCore
BSBMKG552Design and develop marketing communication plansCore
BSBMKG555Write persuasive copyCore
BSBPMG430Undertake project workCore
BSBCMM511Communicate with influenceElective
BSBMKG543Plan and interpret market researchElective
BSBMKG545Conduct marketing auditsElective
BSBDAT501Analyse dataElective
BSBPEF501Manage personal and professional developmentElective
BSBTEC404Use digital technologies to collaborate in a work environmentElective
BSBMKG548Forecast international market and business trendsElective

* Note: Gold Coast Learning Centre reserves the right to change elective units any time to meet the needs of learners and changing industry trends.